Reports by LifeCourse

 

Preview Date Title/Summary
img April 2015 The Millennial Generation: Who They Are & How The GOP Can Connect With Them

This report, conducted on behalf of the Congressional Institute, examines the political values and choices of Millennial Generation voters. Data were obtained through interviews as well as an online panel survey conducted by Survey Sampling International (SSI) from November 12–20, 2014 with 1,815 persons between the ages of 18-72.

img October 2014 Generations In Pursuit Of The American Dream

Neil Howe is proud to present Generations in Pursuit of the American Dream, a report that examines how the choices and experiences of five successive U.S. generations have shaped their economic outcomes in the post-war era. This report was originally published as a series of Forbes columns.

img August 2014 Twitch, Millennials, And The Future Of Entertainment

This research report, conducted on behalf of Twitch.tv, explores why Twitch's site has become such a phenomenon among Millennials. Data were obtained through an online panel survey conducted by Survey Sampling International (SSI) on behalf of LifeCourse Associates from March 13-30, 2014 with 1,227 persons between the ages of 13-64. All respondents are based in the United States.

img June 2014 Twitch Users Got Game

This research report, conducted on behalf of Twitch.tv, provides a more detailed look at Twitch users and a deeper understanding of their positive traits. Data were obtained through an online panel survey conducted by Survey Sampling International (SSI) on behalf of LifeCourse Associates from March 13-30, 2014 with 1,227 persons between the ages of 13-64. All respondents are based in the United States.

img June 2014 The New Face Of Gamers

This research report, conducted on behalf of Twitch.tv, discusses how gamers defy outdated stereotypes in the age of social video. Data were obtained through an online panel survey conducted by Survey Sampling International (SSI) on behalf of LifeCourse Associates from March 13-30, 2014 with 1,227 persons between the ages of 13-64. All respondents are based in the United States.

img March 2013 Independent Insurance Agents And Brokers: The Generation Gap

Generational differences in the workplace pose challenges, but differences appear even more pronounced for Independent Insurance Agents and Brokers (IABs). Fully 84 percent of IAB employees surveyed agree that there are real generational differences regarding work, and 72 percent agree that these differences pose challenges in their workplace, substantially higher that the national average. 

img February 2012 Why Generations Matter

This report analyzes cutting-edge new data on what each generation values in an employer and how well the needs of different generations of workers are—or are not—being met.  The study included Millennials (age 29 and under), Generation X (ages 30-50) and Boomers (ages 51-68) who are employed full-time. The survey was conducted through a nationally representative online panel of 1,250 respondents in July 2011, and was tested again on 4,986 insurance industry employees in September 2011.

img February 2009 Yes We Can: The Emergence of Millennials as a Political Generation

LifeCourse Associates is proud to present this report on the Millennials as a political generation. Commissioned by the New America Foundation as part of its New Social Contract program, co-authors Neil Howe and Reena Nadler analyze the unique traits of the Millennial generation and the implications for policy and political engagement. The report argues that Millennials’ political views will cut across traditional liberal and conservative lines and usher in a new era of politics.

img November 2007 Helicopter Parents In The Workplace

As members of the Millennial Generation begin to enter the workplace, employers are quickly realizing that they will be facing a new phenomenon dubbed helicopter parenting. Hovering, ultra-protective, and unwilling to let go, helicopter parenting reflects the closeness of today's young people with parents. Research shows that levels of parental involvement differ based on an employer's size, location, recruitment tactics, and the type of positions they offer. Most employers will naturally react to this sort of intrusion by treating the parents like a disruptive nuisance. However, employers need to recognize that helicopter parenting is part of a larger generational shift, and will only increase in the decades ahead. Institutions such as schools, colleges, and the military have already effectively responded to helicopter parents by enrolling them as allies in their children's hiring and employment experience.

img August 2007 The New Twenty Years: How Customer and Workforce Attitudes Will Evolve

Generations are among the most powerful forces in history. Tracking their march through time lends order—and even a measure of predictability—to long-term trends. In this article, published in the Harvard Business Review, Neil Howe and William Strauss explain the trajectories of today's three dominant generations: Boomers, Gen Xers, and Millennials. Understanding these generations can help you forecast market, workplace, and social trends decades into the future.

A print copy of this report is available for purchase in our bookstore.

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