Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends.

Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities.

We invite you to put what we know to work for you.

Latest LifeCourse News

Congressional Institute Releases New Study on Millennials’ Political Values

Conducted on behalf of Congressional Institute, this report by LifeCourse Associates is a thorough look at the characteristics that define Millennials as a political generation and what they mean for the GOP. … Read More

News Releases

Neil Howe Releases New Report Examining U.S. Living Standards Over Time

Read More

Study Reveals the New Face of Gamers

Read More

LifeCourse Associates Announces Marketing Contract with Twitch

Read More

View all news releases

Featured Media

The Future Of Investing

Read More

‘Skedaddle,’ ‘Selfie,’ And Many More Words Of The Generations

Read More

What Keeps Neil Howe Up At Night: An Interview With The Author Of “The Fourth Turning”

Read More

View all news media

In the Bookstore

Millennials in the Workplace: Human Resource Strategies for a New Generation
Millennials Go To College: Strategies for A New Generation on Campus (2nd Edition)
Millennials and K-12 Schools: Educational Strategies for a New Generation
The Winter of History: An Interview with Neil Howe on “The Fourth Turning”

View full catalog



Founding Partners

Howe (left) & Strauss (right)

Clients: Past & Present

360 Youth, LLC


AASA National Conference

Administration on Children and Families (HHS)

Advertising Council

Alliance for Excellent Education

American Association of School Administrators

American Council on the Teaching of Foreign Languages

American Benefits Institute

American Petroleum Institute

American Political Science Association

American Press Institute

American Resort Development Association

American University

Arizona Department of Education

Arizona High School Conference

Arizona State University

Associated General Contractors of America

Association for Career and Technical Education

Association of Independent Colleges of Art and Design

Atlanta Community Foundation

Austin High School Reform Project

Axelson Center for Nonprofit Management

Ball State University

Baltimore County Public Schools

Baraboo Browth LLC

Best Buy

Blackboard, Inc.

Booz Allen

Brock University

Brookings Center for Executive Education

Bryan Cave LLP

Bryn Mawr College

Burson Marsteller

Busch Entertainment Corporation

California Association of Health Plans

Canadian Association of University Business Officers

Carleton College

Cattlemen's Association

CBS (60 Minutes)

Center for Substance-Abuse Prevention (SSA)


Choice Hotels International


CNA Insurance

ConAgra Foods

Consumer Eyes

Consumer Healthcare Products Association

Council of Higher Education Management Associations


Darden Restaurants

Dartmouth University

DataCard Corporation

Datatel, Inc.

De Marche and Associates

DFK International

Education Record Board

Education Records Bureau

Educational Housing Services

Empire Entertainment

Experian Simmons

Fairfax County Government

Fairfax County Library

Family Office Exchange

Federal Trade Commission

Follett Corporation

Follette Family Council

Ford Motor Company

Forest Service (USDA)

Garland Leadership Association

George Washington University

Georgetown University

Gibson, Dunn, & Crutcher LLP

Goldman Sachs and Co.

Goshen College

Greater Washington Board of Trade

Hanley Wood

Harvard University

Hearst Magazines

Hewlett Packard

Hillenbrand Industries

HLM Management Company

Hnedak Bobo Group

Honda Automotive Company USA

Indiana Department of Education

Infinity Radio

Investment Company Institute

Iowa Department of Education

Iowa School Summit

J. Walter Thompson

JANE Magazine

Johnson Outdoors, Inc.

Joseph E. Seagram and Sons Inc.

Kaiser Permanente

Kellogg Company

King and Spalding LLP

Kraft Nabisco

Lehigh Valley Association of Independent Colleges

Leo Burnett

Lockheed Martin

Lower Hudson Regional Information Center

Loyola University Family Business Center

M.D. Anderson Cancer Center

Magazine Publishers of America

Maine Principals Association

Manu-Life Financial

McGraw Hill

Medical Library Association

Mercer Human Resource Consulting

Merrill Lynch

Michigan Virtual University

Mid-Continent Research for Education and Learning

Midwest Alliance for Prof. Learning and Leadership


MTV Networks

National Association for College Admissions Counseling

National Association of Area Agencies on Aging

National Association of Elementary School Principals

National Association of Federal Credit Unions

National Career Academy Coalition

National Commission Against Drunk Driving for NHTSA (DOT)

National Council on Teacher Retirement

National Hockey League

National Restaurant Association

National Rifle Association

New Hope Natural Media

New Paradigm Institute

New York Federal Reserve


Northrop Grumman Corporation

Northwestern University

Ogilvy and Mather

One80 Group

Orange County Public Schools

Outdoor Industry Association

Outsell, Inc.


Paramount Pictures

Penta Investments

People Magazine


Pillsbury Company

Pomona College

Porter Novelli

Pouschine-Cook Capital Management, LLC

Powell Tate

Presbyterians USA

Public Broadcasting System

Quad Graphics Inc.

Quest Marketing


Rock-Tenn Company

Rockwell Collins

Rydex Investments

Scholastic Inc.

Scottsdale Convention and Visitors Bureau

Simmons Corporation

Smithsonian Institution

Southern Maine Partnership

Steed Hammond Paul, Inc.

Sun Microsystems, Inc.

Target Software

The Congressional Institute, Inc.

The Hershey Company

The Procter and Gamble Company

Time Warner, Inc.

Training Magazine

U.S. Army

U.S. Census Bureau (DOC)

U.S. Centers for Disease Control and Prevention

U.S. Central Intelligence Agency

U.S. Coast Guard

U.S. Defense Manpower Data Center

U.S. Environmental Protection Agency

U.S. Marine Corps

U.S. National Guard

U.S. Navy

United Methodist Church

United Nations

University of Central Florida

University of Illinois

University of Maine System

University of South Carolina

University of Texas

Urban Institute

USA Today

Vanderbilt University

Virginia Association of Independent Schools

Virginia Department of Education

Walt Disney Imagineering

Warner Brothers Media Research

Wellesley College

Western Fairs Association

White Castle

Wisconsin Association of School District Administrators

Wolters Kluwer Corporate Legal Services

Women's Economic Club of Detroit

Worcester Polytechnic Institute

World Congress of Sports

Worth Magazine

Young Presidents Organization