Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends.
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Generations (1991)
The Fourth Turning (1997)
Millennials Rising (2000)
Millennials and the Pop Culture (2005)
Millennials Go To College, 2nd Ed. (2007)
The second edition of Millennials Go To College is now available! This wholly updated edition features the latest data on the Millennial Generation and how they are changing—and will continue to change—college life. A new chapter addresses the shift from Boomer to Gen-X parents of college students, the next big transition on the doorstep of higher education. The new edition also presents original survey results on college students and the parents of college students. This exciting new feature is sponsored by Datatel Corporation and Chartwells, and was carried out by Crux Research in collaboration with LifeCourse Associates.
Millennials in the Workplace is also currently underway. Secondary and post-secondary career counselors, employers, training institutes, and government officials are all beginning to ask: What motivates the post-X generation now entering the workplace? In response to rising demand, LifeCourse has begun work on this new publication, which will be released in the spring of 2007. A definitive guide on how to attract, motivate, recruit, and retain a rising generation of employees, the book will bring the same powerful generational perspective to the workplace that Millennials go to College did to post-secondary education.
A new article by Neil Howe and William Strauss was released in the July-August edition of the Harvard Business Review.
“The Next 20 Years: How Customer and Workforce Attitudes Will Evolve” explains how today’s three dominant generations—Boomers, Gen Xers, and Millennials—will evolve in the workplace, the economy, community, and politics over the coming decades. Generations are among the most powerful forces in history, explain the authors. Tracking their march through time lends order—and even a measure of predictability—to long-term trends.
To view the article, go to the Harvard Business Review.
In a recent blog post, senior U.S. News & World Report writer Michael Barone discusses how Howe and Strauss’s 1991 predictions about the Millennial Generation have come true. The authors’ seminal book, Generations, “hit the nail squarely on the head,” says Barone.
To view the article, follow this link.
