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LifeCourse Associates has made an agreement with Twitch, an online video platform and community for gamers, to provide research and consulting services in support of establishing Twitch as a breakthrough media for the next generation of consumers.

The project will evaluate changing consumer patterns in the video game community. LifeCourse will design a balanced qualitative and quantitative research plan to track the quantity, rate, and frequency that consumers are defecting away from more traditional media into live streaming platforms like Twitch. LifeCourse will also provide analysis on national consumer media datasets as it relates to the video game industry. A thorough generational analysis will be completed through every stage of the project.

"We are thrilled to be partnering with Twitch, the hottest Silicon Valley company today,” says Warren Wright, LifeCourse Associates’s Executive Vice President. “With over 40 million unique visitors per month, Twitch is now the leader in live streaming media, and is introducing a new, breakthrough media platform that can benefit both users and advertisers.”

Twitch is equally excited about the new partnership. Twitch’s Director of Sales and Marketing adds, “As the next generation of entertainment unfolds, we want to be sure that advertisers find our results to be viable across the Millennial target audience. LifeCourse is the right partner to stamp that with approval.” She notes, "Our goal is to become the authority on everything live-streaming, and we are surrounding ourselves with the right research partners in order to do this. Neil Howe and his group at LifeCourse are the true experts on media habits and Millennial psychographics.”

LifeCourse Associates specializes in research and consulting based on the generational discoveries of Neil Howe and William Strauss. Its other marketing and media clients include Time Warner, Turner, Nike, Viacom, Burson Marsteller, Grey Advertising, Ford Motor Company, and Hewlett Packard, among many others. For more information, visit

Twitch is the world’s leading video platform and community for gamers. Twitch’s video platform is the backbone of both live and on-demand distribution for leading video game broadcasters. Learn more at

Press Contact:

Warren Wright

LifeCourse Associates

(216) 272-3770


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