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Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends.

Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities.

We invite you to put what we know to work for you.

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