Welcome

Lifecourse Associates is a publishing, speaking, and consulting company built on the generational discoveries of founding partners Neil Howe and William Strauss.

Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends.

Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities.

We invite you to put what we know to work for you.