Social Intelligence

When C-suite executives and strategic thinkers want to understand the changing mood of consumers, employees, investors, and public opinion, they come to Neil Howe.

A renowned historian and much-published author, Neil is America’s foremost authority on generations. In the early 1990s, he and co-author William Strauss founded the field of modern generational research, including coining the term “Millennial Generation.” Neil’s visionary blend of social science and history helps organizational leaders to see the big picture—to understand where the world is and where it’s going. His research and consulting firm, LifeCourse Associates, has fielded a surge of requests from media and marketing executives who are eager to put his unique generational perspective to work for them.

In order to respond to this rising demand, LifeCourse has launched Social Intelligence (SI), a news-analysis periodical that leverages the power of Neil’s generational worldview. Neil oversees a team of LifeCourse researchers who comb through the torrent of data that is released daily on social, economic, and demographic trends to harvest crucial insights for each client. SI provides clients with generational understanding that puts every issue into perspective—understanding that is granular enough to be actionable, yet broad enough never to lose sight of the big picture.

With SI, you won’t need to worry about being blindsided by a random New York Times story or scrambling to do an ad-hoc dive into Census data. Executives and research staff will know that they will be alerted to the latest emerging trends—and analysis informed by decades of generational research—before everyone else is discussing them.

Social Intelligence: How do I receive it?

You can receive Social Intelligence in one of several ways:

• Subscribe to our Social Trends Biweekly free of charge. Sign up to receive one handpicked story from each issue of Social Intelligence sent to you every two weeks.
• Subscribe to the full personal edition of Social Intelligence. Get all (6 to 8) SI stories every two weeks (25 times per year), plus recommended “takeaways” about what businesses can do to take advantage of each trend. You also gain access to an online briefing room, search archives, and retrieve all past stories as well as “takeaways” from 2012 on. Price: $395/year.
• Subscribe to the full corporate edition of Social Intelligence. Same product as the personal edition, but includes free phone consulting for readers. The corporate edition price can amount to a big savings for a large organization. Contact LifeCourse Associates for details.
• Have us create a customized corporate edition of Social Intelligence. We can put SI on your intranet, implant your visuals, customize your “takeaways” and create community discussion boards. Contact LifeCourse Associates for details.

Social Intelligence: FAQs

Q. I like the idea that the Social Trends Biweekly is free. What’s the catch?
A. There is no catch. We will never send you an email saying you need to pay to keep receiving it.

Q. What exactly is the difference between the Social Trends Biweekly and Social Intelligence?
A. The Social Trends Biweekly features one great story emailed to you every two weeks. Social Intelligence gives you access to 6 to 8 stories every two weeks—plus detailed “takeaways” on every story and full searchable access to all SI archives. Social Intelligence offers you our full big-picture perspective—and specific advice on what to do about it.

Q. What are “takeaways”?
A. A “takeaway” is a specific action that a business can take to exploit the opportunities or avoid the obstacles posed by a new social trend. Social Intelligence normally includes 9 takeaways in each biweekly issue.

Q. What sort of reader will benefit most from Social Intelligence?
A. Social Intelligence will be valued and enjoyed by all readers who want to know about new and important social trends and about the evidence (data and sources) behind them. It will be of particular interest to professionals and executives engaged in marketing, media, public relations, or strategic planning.

Q. How exactly is Social Intelligence delivered?
A. If you subscribe to the personal edition, you will have access to a password-protected website where you can view all current (and past) stories. Every two weeks, you will receive a notice and description of each new edition. Corporate subscribers will have similar password-protected access. Notice of new issues will be sent to one or more designated contacts within the organization.

Q. What if I decide I don’t want to keep receiving Social Intelligence?
A. If you notify LifeCourse Associates within 60 days of purchase, we will give you a full refund.