Social Intelligence
When C-suite executives and strategic thinkers want to understand the changing mood of consumers, employees, investors, and public opinion, they come to Neil Howe. A renowned historian and much-published author, Neil is America’s foremost authority on generations. In the early 1990s, he and co-author William Strauss founded the field of modern generational research, including coining the term “Millennial Generation.” Neil’s visionary blend of social science and history helps organizational leaders to see the big picture—to understand where the world is, and where it’s going. His research and consulting firm, LifeCourse Associates, has fielded a surge of requests from media and marketing executives who are eager to put his unique generational perspective to work for them.
In order to respond to this rising demand, LifeCourse has launched Social Intelligence (SI), a customized news-analysis and consulting service that leverages the power of Neil’s generational worldview. Neil oversees a team of top LifeCourse researchers who comb through the torrent of data that is released daily on social, economic, and demographic trends and who use our unique generational perspective to harvest crucial insights for each client. Every two weeks, we deliver customized research and recommendations through our Briefing Room, together with variable levels of personal consulting. SI provides clients with generational understanding that puts every issue into perspective—understanding that is granular enough to be actionable, yet broad enough never to lose sight of the big picture.
What is SI?
Social Intelligence is a
customized news analysis and consulting service that draws on Neil Howe’s renowned generational method to provide authoritative insights into
social trends. Neil personally
directs SI and leads every
consulting relationship.
SI offers both broad perspective and concrete action steps. With SI, a client won’t need to worry about being blindsided by a random New York Times story or scrambling to do an ad-hoc dive into Census data. Executives and research staff will know that they will be alerted to the latest emerging trends—plus an analysis informed by decades of generational research—before everyone else is discussing them.
Think of Social Intelligence as your personal intelligence service, delivered by a team of writers and experts with a transformative perspective on generations—and a long and successful track record in forecasting and analyzing social change.
How do companies work with SI?
When a company first chooses Social Intelligence, our editors meet with the company’s decision-makers to assess their key areas of concern. The client then begins to receive regular, concisely written briefings on these key areas as well as in-person presentations on topics of special interest. SI researchers search through dozens of the most credible data sources to select those game-changing or story-changing findings that affect your target audience. We will provide executives and research staff with a real-time report on what they need to know, in a form short enough for them to scan quickly yet detailed enough to provide real understanding and the opportunity to find out more.
How is SI delivered?
For maximum value, LifeCourse has designed SI to be delivered as a combined package of consulting and publishing services. While the consulting service enables us to fully customize the package for the client, it is optional—and the client may decide to receive all, some, or none of it. The publishing service, on the other hand, is SI’s core offering, which clients experience in the SI Briefing Room. Hosted on an Intranet site or password-protected Internet site, the SI Briefing Room features every two weeks an entirely new set of updated reports and in-depth analyses of breaking social, economic, and demographic trends.
