When C-suite executives and strategic thinkers want to understand the changing mood of consumers, employees, investors, and public opinion, they come to Neil Howe.
A renowned historian and much-published author, Neil is America’s foremost authority on generations. In the early 1990s, he and co-author William Strauss founded the field of modern generational research, including coining the term “Millennial Generation.” Neil’s visionary blend of social science and history helps organizational leaders to see the big picture—to understand where the world is and where it’s going. His research and consulting firm, LifeCourse Associates, has fielded a surge of requests from media and marketing executives who are eager to put his unique generational perspective to work for them.
Social Intelligence covers a very broad range of issues for its clients. In just the past few months, it has covered breaking news answering the following questions:
How will demographic aging affect the global demand for health and beauty products?
What is the impact of declining household income on the rise of “Extreme Couponing” among Gen-X moms?
Why is immigration to United States falling, and what are the implications for the second-generation Hispanic consumer?
Which generation is pushing the new (and accelerating) trend by financial service companies to market to extended families?
Why are kids' toys that involve friends or parents now selling so much better than toys that don’t?
In order to respond to this rising demand, LifeCourse has launched Social Intelligence (SI), a news-analysis periodical that leverages the power of Neil’s generational worldview. Neil oversees a team of LifeCourse researchers who comb through the torrent of data that is released daily on social, economic, and demographic trends to harvest crucial insights for each client. SI provides clients with generational understanding that puts every issue into perspective—understanding that is granular enough to be actionable, yet broad enough never to lose sight of the big picture.
With SI, you won’t need to worry about being blindsided by a random New York Times story or scrambling to do an ad-hoc dive into Census data. Executives and research staff will know that they will be alerted to the latest emerging trends—and analysis informed by decades of generational research—before everyone else is discussing them.
You can receive Social Intelligence in one of two ways:
- Subscribe to the full corporate edition of Social Intelligence. Get all (6-8) SI stories every two weeks (25 times per year), plus recommended "takeways" about what businesses can do to take advantage of each trend. You also gain access to an online breifing room, search archives, and retrieve all past stories as well as "takeways" from 2012 on.
Contact LifeCourse Associates for details.
- Have us create a customized corporate edition of Social Intelligence. We can put SI on your intranet, implant your visuals, customize your “takeaways” and create community discussion boards. Contact LifeCourse Associates for details.