One- and Two-Day Seminars

The authors, often joined by specialized associates, offer a series of presentations and discussions over an extended period. This venue allows for more complete coverage of the subject, multi-media aids, Q&A, and simulated exercises that emphasize concrete applications. LifeCourse typically stages a dozen such seminars a year.

• The United States Marine Corps asked LifeCourse Associates to stage a two-day “immersion” seminar on the Millennial generation in order to help both their own recruiters and their advertising agency, J. Walter Thompson.
• Daimler Chrysler requested a one-day seminar divided into two sessions. The morning session, featuring a Howe and Strauss presentation on generational dynamics and the history of the auto industry, was attended by over 200 company marketing executives. In the afternoon, the company’s Millennial Generation Task Force met with the authors and associate Rick Delano to focus on the type of entry-level automobile that Millennials and their parents might find most appealing.
• On the first day of a two-day seminar, Procter & Gamble asked the authors to present to all marketing executives on the changing generational landscape.  On the second day, the authors were requested to meet with each brand team individually for an hour to address and discuss specific brand issues. 

We are also launching thematic seminars for mixed audiences from several organizations. For instance, we have teamed up with Wirthlin International to offer a one-day seminar for the leadership of several large Washington, DC-based associations who share common informational needs. If you don't think your organization can afford your own seminar but might like to join a shared seminar with others around a particular theme, please contact us.