Generations are among the most powerful forces in history. Tracking their march through time lends order—and even a measure of predictability—to long-term trends. In this article, published in the Harvard Business Review, Neil Howe and William Strauss explain the trajectories of today's three dominant generations: Boomers, Gen Xers, and Millennials. Understanding these generations can help you forecast market, workplace, and social trends decades into the future.
A print copy of this report is available for purchase in our bookstore.