Why Generations Matter

This report analyzes cutting-edge new data on what each generation values in an employer and how well the needs of different generations of workers are—or are not—being met.  The study included Millennials (age 29 and under), Generation X (ages 30-50) and Boomers (ages 51-68) who are employed full-time. The survey was conducted through a nationally representative online panel of 1,250 respondents in July 2011, and was tested again on 4,986 insurance industry employees in September 2011.