Reports by Lifecourse

 

Preview Date Title/Summary
img August 2007 The New Twenty Years: How Customer and Workforce Attitudes Will Evolve

A PDF report is available for purchase at the bookstore.

Generations are among the most powerful forces in history. Tracking their march through time lends order—and even a measure of predictability--to long-term trends. In this article, published in the Harvard Business Review, Neil Howe and William Strauss explain the trajectories of today's three dominant generations: Boomers, Gen Xers, and Millennials.  Understanding these generations can help you forecast market, workplace, and social trends decades into the future.

img November 2007 Helicopter Parents In The Workplace
img February 2009 Yes We Can: The Emergence of Millennials as a Political Generation

LifeCourse Associates is proud to present this report on the Millennials as a political generation. Commissioned by the New America Foundation as part of its New Social Contract program, co-authors Neil Howe and Reena Nadler analyze the unique traits of the Millennial generation and the implications for policy and political engagement. The report argues that Millennials’ political views will cut across traditional liberal and conservative lines and usher in a new era of politics.

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