Thu, August 2, 2012 | GREAT FALLS, VA
LifeCourse Associates Signs Contract Renewal with Viacom
LifeCourse Associates has renewed a one-year contract with media conglomerate Viacom to produce a biweekly e-briefing on breaking social, demographic, and generational trends and their implications for media and advertisers. Called “Social Intelligence,” the publication helps Viacom to produce programming that anticipates and aligns with a broad range of trends, from shifting political attitudes to changes in consumer appetites.
The Social Intelligence editorial team combs through dozens of the most credible data sources, using a broad generational perspective to select those game-changing or story-changing findings that affect Viacom’s target audience. Social Intelligence provides MTVN’s executive staff with a real-time report on what they need to know, in a form short enough for readers to scan quickly yet detailed enough to provide real understanding and the opportunity to find out more.
“We are thrilled to continue our partnership with Viacom, and delighted we’re helping one of the industry’s leading media companies connect not just with the Millennial generation, but with other generations as well,” said Neil Howe, LifeCourse Associates co-founder and president. “Viacom’s commitment to research in the development of innovative programming, and our unique research perspective, has proven to be a great combination.”
Produced every other week, Social Intelligence is made available to members of Viacom’s research community, including its media units BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike TV, TV Land, Logo and approximately 160 networks around the world. For more information, see, www.viacom.com.
LifeCourse Associates specializes in research and consulting based on the generational discoveries of Neil Howe and William Strauss. Its other marketing and media clients include Time Warner, Turner, Nike, GSDM, Burson Marsteller, Grey Advertising, Ford Motor Company, and Hewlett Packard, among many others. For more information, visit www.lifecourse.com.
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