Viacom Selects LifeCourse Associates to Produce Social Intelligence
Great Falls, VA – September 7, 2011 – LifeCourse Associates has signed a one-year contract with media conglomerate Viacom to produce a biweekly e-briefing on breaking social, demographic, and generational trends and their implications for media and advertisers. Called “Social Intelligence,” the publication will help Viacom to produce programming that anticipates and aligns with a broad range of trends, from shifting political attitudes to changes in consumer appetites.
The Social Intelligence editorial team will comb through dozens of the most credible data sources, using a broad generational perspective to select those game-changing or story-changing findings that affect Viacom’s target audience. Social Intelligence will provide MTVN’s executive staff with a real-time report on what they need to know, in a form short enough for readers to scan quickly yet detailed enough to provide real understanding and the opportunity to find out more.
“With this partnership, we’re helping one of the industry’s leading media companies connect not just with the rising new Millennial generation, but with people of all ages as they evolve through the life course, said Neil Howe, LifeCourse Associates co-founder and president. “Viacom’s commitment to research in the development of innovative programming, and our unique research perspective, are a great combination, and I am excited to be working with Viacom as it navigates the fast-changing media landscape in the months ahead.”
Produced every other week, “Social Intelligence” will be available to members of Viacom’s research community, including its media units BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike TV, TV Land, Logo and approximately 160 networks around the world. For more information, see, www.viacom.com
LifeCourse Associates specializes in research and consulting based on the generational discoveries of Neil Howe and William Strauss. Its other marketing and media clients include Time Warner, Turner, Nike, GSDM, Burson Marsteller, Grey Advertising, Ford Motor Company, and Hewlett Packard, among many others. For more information, visit www.lifecourse.com.
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