Turner Broadcasting Selects LifeCourse Associates for Trend Consulting
Great Falls, VA – October 1, 2009 – LifeCourse Associates has signed a one-year contract with media conglomerate Turner Broadcasting to provide research and consulting services on media trends, with a focus on Cartoon Network’s Animation, Young Adults & Kids Media (AYAKM) Group. AYAKM and Turner will use the LifeCourse team’s insights to keep up with the needs of key demographics, understand changes in consumer behavior, and create relevant, engaging programming that appeals to audiences worldwide.
LifeCourse’s generational approach takes an in-depth look at social trends over time in order to help Turner evaluate best practices across their diverse family of networks and formulate both short and long-term strategies. As consumers spend more time watching television via the internet and non-TV platforms, there is also growing demand for continuity and the ability to provide an integrated experience across media.
“With this partnership, we’re helping one of the industry’s leading media companies connect to a new generation,” said Neil Howe, LifeCourse Associates co-founder and president. “Turner’s reputation for innovative programming and our unique research perspective are a great combination, and I am excited to work with Cartoon Network as it navigates the fast-changing media landscape in the months ahead.”
LifeCourse Associates specializes in research and consulting based on the generational discoveries of Neil Howe and William Strauss. For more information, visit http://www.lifecourse.com/
Turner Broadcasting System, Inc. manages a popular slate of more than 100 news, entertainment, and sports media channels that broadcast in over 200 countries. Their channels include Cartoon Network, Adult Swim, Turner Classic Movies, CNN, TNT, and TBS. The company merged with Time Warner in 1996 and is headquartered in Atlanta, Georgia. Visit http://www.turner.com/ to find out more.
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