April 12, 2011
On April 12, 2011, TRU assembled an all-star lineup of panelists to explore accelerating changes in the global youth market. Representatives from hundreds of top global brands attended the insights-packed event, for which TRU gathered some of the finest minds in the fields of marketing, sociology, and international relations.
It was a riveting hour of discussion, and we’ve heard back from attendees that they could have listened to the experts speak for at least twice as long. Importantly, the panel reinforced TRU’s theme of Brand as Bridge, noting that as technology erodes the importance of the nation-state, brands become less flag-bearers than cultural ambassadors.